#PERSONA CREATION WORKSHOP OVERVIEW PROFESSIONAL#

This section is used to answer questions like: What technological devices do users have access to? Do they spend most of their time in a corporate office or a home office? And how often do they collaborate with others? So, SavannahвЂ™s user environment could be in her office, mostly on a laptop, but also on her iPad when commuting to and from work. The user environment represents the physical, social, and technological context of the user. Here we might add that Savannah works full-time at a pharmaceuticals company and earns around $65,000 per year.

#PERSONA CREATION WORKSHOP OVERVIEW PROFESSIONAL#

The professional background includes details such as job occupation, income level, and work experience. SavannahвЂ™s personal background might be described as follows: Savannah, 52 years old, divorced mother of two, has a MasterвЂ™s degree in chemistry. single, married with children, widowed, etc.). The personal background includes details such as age, gender, ethnicity, education, persona group (e.g. The demographic profile includes four main sections: personal background, professional background, user environment, and psychographics. While the name and image can be fictional, demographic details are factual and based on user research.

This first step might seem simple, but these features ensure that your persona is memorable, keeping the design team focused on who they are designing for. Summary quote: вЂњTake me to undiscovered holiday destinations away from the tourist traps.вЂќ The foundations of your user persona could look like this:

LetвЂ™s imagine youвЂ™re designing a travel app. These features aid in improving memorability, keeping your design team focused on the users they are building the product for. The header includes a fictional name, image, and quote that summarizes what matters most to the persona as it relates to your product. LetвЂ™s take a look at the four steps that go into creating a user persona. Once youвЂ™ve got your user groups, you can turn them into user personas. Remember to focus on the major needs of the most important user groups-you canвЂ™t be everything to everyone, nor should you try to be! After you gather an adequate amount of both qualitative and quantitative data, organize the information into persona groups that represent your ideal customers. How do you define a user persona?ДЄ well-defined user persona contains four key pieces of information:Д«efore you create a persona, conduct plenty of research to make sure your personas accurately represent your users. Personas encompass all the essential details about your users, presenting them in a memorable way that everyone can understand-not just designers. Most designers work in multidisciplinary teams where itвЂ™s important to communicate your findings from the user research stage. A solid user persona is your northern star, guiding your design decisions from start to finish. So, in a nutshell, user personas are crucial if you want to design something that is useful, desirable, and valuable to your target audience. (Note: Personas are also important to have when youвЂ™re conducting a UX audit.) They make real users memorable for the product team, helping to focus efforts and build empathy. Personas help with strategizing and making smart design decisions. Personas will also help you describe the individuals who use your product, which is essential to your overall value proposition. Well-defined personas will enable you to efficiently identify and communicate user needs. Understanding the needs of your users is vital to developing a successful product. What issues and pain-points do they currently face within the given context?.

What are the needs and goals of my users?.What are the current behavior patterns of my users?.A persona clarifies who is in your target audience by answering the following questions: Knowing your audience will help influence the features and design elements you choose, thus making your product more useful. In order to solve a real user problem, you need to have a clear problem statement in mind in order to write this problem statement, you first need to understand your users and their needs. Whether youвЂ™re developing a smartphone app or a mobile-responsive website, itвЂ™s very important to understand who will be using the product. A persona is generally based on this user research and incorporates the needs, goals, and observed behavior patterns of your target audience. As a UX designer, youвЂ™ll start the design process by conducting user research - building empathy with your target users and identifying exactly what they need from the product youвЂ™re designing. A user persona is a fictional representation of your ideal customer.

Persona creation workshop overview